Stop Funding Hate supporters have already helped to bring about significant changes in the UK press.
But we know there’s still a way to go before we have a media that treats everyone fairly – and that there may be challenging times ahead.
So we’ve teamed up with Ethical Consumer magazine to launch a new set of free online resources to share knowledge of the #StopFundingHate campaigning model more widely.
Even a small number of messages to advertisers can sometimes make a big difference. And the success of our allies around the world, such as Sleeping Giants is a further testament to the power of this type of campaigning:
STEVE BANNON ON SLEEPING GIANTS: “They’re the worst.” pic.twitter.com/APjxg230GD
— Sleeping Giants (@slpng_giants) April 5, 2019
But these tactics are still new, and less widely used than more traditional campaign methods. And the more of us who speak out, the more of a difference we can make.
So we think that sharing knowledge of #StopFundingHate tactics could be the key to empowering more people to take action, and building a movement to bring about long-term change.
Building the fightback against hate by sharing tactics
At its heart, Stop Funding Hate is about a single, simple idea: By using our power as consumers to encourage big brands to advertise ethically, and stop funding toxic media, we can counteract the financial incentives that currently make hateful clickbait profitable. And if enough of us take action, we can ultimately make hate unprofitable for good.
Stop Funding Hate is part of a growing global movement of online campaigns pushing back against hate by applying this simple idea. Rather than trying to solve this problem alone, we think it will be more effective to work with like-minded groups in the UK and internationally, sharing knowledge and tactics wherever possible.
So a key part of our longer-term strategy is to work to empower as many people as possible to run their own campaign actions using the tactics that we’ve found success with.
How you can help
If you’re able to help build our movement tackling hate in the UK and internationally, please consider becoming a committed supporter and making a regular donation.
Your support could help Stop Funding Hate to develop more online resources, train more campaigners, and continue our campaigning work directly challenging toxic media by engaging with advertisers.