Which companies don’t advertise in publications that spread hate and division?
Across the country, more and more companies are recognising that ethical advertising is better for them, their customers and our society.
If you’d like to contact a company to ask them to advertise ethically, please do. You can email, speak to them on social media, phone them, or even speak to them in person. Just always remember to keep your requests polite and friendly. If you’d like information on what to say and how, please email us on email@example.com.
“The Phone Co-op has never advertised in any of those publications and we have no plans to do so. In line with our values, the bulk of our advertising is done with our affinity partners which are mainly charities and other social change organisations.”
The Phone Co-op is a consumer-owned co-operative authorised to use Co-operative branding – but is entirely separate from the Co-op Group. Ethical Consumer magazine have recommended them as a “Best Buy” within the telecoms sector.
Triodos Bank have confirmed to Stop Funding Hate that they do not advertise in the Sun, Daily Mail or Daily Express, in print or online.
“We are proud to support the Stop Funding Hate campaign… As a company we are committed to advertising ethically. We are the first UK insurance company to make a public commitment not to advertise in the Sun, Daily Mail or Daily Express”.
In 2017 ETA were named as Britain’s most ethical insurance company by the Good Shopping Guide.
Insurance firm Vitality confirmed on Facebook that they have blocked Gazeta Polska from their online ad buying.
Santander have confirmed that they have blocked online adverts on Gazeta Polska.
“The New Internationalist fully supports Stop Funding Hate – one of the most exciting campaigns around. In promoting our publications, which make sense of this complex world, and our ethical product range, we have never stooped to advertising with media that runs counter to our values by dividing our communities and stoking fear.”
“Proud to say we’ve joined the @StopFundingHate campaign and cut all advertising spend on newspapers that use divisive sensationalism”.
“We have always supported human rights – it is part of our ‘enrich not exploit commitment’ – and when an editorial stance seems to go against that Commitment, we consider seriously whether we will support it.”
“Ethical Superstore fully supports the Stop Funding Hate Campaign, we pick our advertising partners carefully to ensure they do not conflict with our ethics and values, and do promote a positive message. We do not advertise in the Sun, Daily Mail or Daily Express newspapers or on their websites.”
Vision Express have stated – following an enquiry from a Stop Funding Hate supporter – that “We advertise on TV & media channels other than press”.
Fashion retailer JOY announced that they are ending online advertising with the Daily Mail and Daily Express. In a series of tweets, JOY said:
It was recently brought to our attention by @StopFundingHate that our ads were appearing next to transphobic and racist articles… JOY is a brand that pride themselves on diversity and inclusion, and we would never want to associate ourselves with these viewpoints. From now on we will be monitoring our ad placements much more closely…
Evans Cycles has blacklisted the Sun, Daily Mail and Daily Express from its online advertising after Stop Funding Hate supporters highlighted that its ads had appeared on a series of inflammatory articles. Evans stated that “Needless to say, the content highlighted on these outlets go against our core values as a business. We’re all for #StartSpreadingLove.”
Lush confirmed that they do not advertise in the Daily Mail, Sun or Daily Express.
Timberland blocked online ads on Gazeta Polska - a Polish magazine that gave readers 'LGBT-free zone' stickers.
The CEO of Waterstones distanced the company from the Spectator after an advert featuring the company appeared alongside an article calling for Muslims and students to be stripped of the right to vote. The CEO claimed a publisher placed the advert without their knowledge.
Furniture brand Tylko removed ads from an article on OpIndia that was advocating discrimination towards Muslims.
Following an enquiry from a Stop Funding Hate supporter, online supermarket Ocado stated on Twitter in November 2017: “We can confirm that we aren’t currently doing any press advertising”. They added: “while we don’t have a formal policy we will commit to continually reviewing our media partners for their ethics and quality”.
Laithwaite's Wine announced they had no further plans to advertise with the Spectator after appearing alongside an article calling for Muslims and students to be stripped of the the right to vote.
Go Animate is an online platform making it easy for people to make animated videos. In July 2017 they were made aware that their ads were appearing on Breitbart through the Facebook advertising network, and they immediately took action. They then got in touch with Stop Funding Hate to make sure their ads were also not appearing on the Daily Mail, Sun or Daily Express.
SurveyMonkey pulled their online adverts from the Mail Online after being made aware that they were appearing alongside a debunked article claiming that Ian Huntley was transgender. The article caused harm and distress to transgender people.
Squarespace also blocked OpIndia - an Indian news outlet that spreads hate and discrimination towards Muslims.
Adobe confirmed to customers that they have blocked Gazeta Polska from their online ad buying.
Ecotricity – who aim to be Britain’s greenest energy company – have told Stop Funding Hate that they are “big fans” of the campaign. They say that they do not advertise in the Sun, Daily Mail or Daily Express, and have never done so.
Renewable energy company Good Energy have confirmed that they do not advertise in the Daily Mail, or Daily Express, following an enquiry from a Stop Funding Hate supporter. The company say that “we actively choose not to run ads in those publications and have no plans to do so in the future” and that “Our policy is not run in any titles that advocate inappropriate messaging to ensure our advertising fits with our ethic & brand”.
People’s Energy have committed to advertising ethically.
Ovo Energy confirmed to supporters that they have blocked Gazeta Polska from their online ad buying.
Said Business School at Oxford University have confirmed to Stop Funding Hate that they have blocked the Sun online.
Said Business School also blocked OpIndia from their online ad buying after being alerted to the issue on Twitter.
The Southbank Centre has confirmed that is has “no future plans to advertise within the Daily Mail”. They appeared in a print edition of the paper which included an article with the headline “Please don’t tell me two dads is the new normal” in February 2018.
Center Parcs also responded to the article, stating: “We take where we advertise very seriously and have a number of steps to prevent our advertising from appearing alongside inappropriate content. We felt this placement was completely unacceptable and therefore ceased advertising with the Daily Mail with immediate effect.”
The Woodland Trust confirmed on Twitter that they decided in December 2017 to no longer advertise in the Daily Mail in print, and that they have now also blocked the Mail Online from their online ad buying.
Sadlers Wells theatre has also decided to stop advertising on the Mail Online, and confirmed they have no plans to advertise with the paper at all in the future. They also blocked Gazeta Polska from their online advertising.
Travelodge stopped advertising on the Mail Online after being made aware that their ads were appearing alongside a debunked article claiming that Ian Huntley was transgender. The article led to serious harm being caused to trans people.
Open Table blocked the Mail Online, the Sun and the Daily Mirror when they were made aware that they featuring a video of the New Zealand terrorist attack, and that the Mail Online had made the attacker’s manifesto available to download.
NH Hotels blocked their online ads on Gazeta Polska - a Polish magazine that gave readers 'LGBT-free zone' stickers.
German bus company Flixbus blocked their online ads on Gazeta Polska - a Polish magazine that gave readers 'LGBT-free zone' stickers. They said "of course we don't think it's cool if our advertising is then associated with such a LGBTQ-hostile site. Please be assured, we are against any form of discrimination and homophobia."
Air Bnb confirmed to supporters that they have blocked Gazeta Polska from their online ad buying.
The Barbican confirmed to supporters on Facebook that they have blocked Gazeta Polska from their online ad buying.
Skyscanner confirmed to customers on Facebook that they have blocked Gazeta Polska from their online ad buying.
Edinburgh Fringe festival confirmed to numerous supporters that they had blocked Gazeta Polska from their online ad buying.
Marriot Bonvoy confirmed to a customer that they would no longer advertise on Gazeta Polska.
Can you help us build this list?
Has a company that you shop with given you feedback about their advertising? If so please let us know.
Are you a company with an ethical advertising policy? Please email us on firstname.lastname@example.org if you’d like to be included in this list.
If you own or work for a company and want to make sure you’re not funding hate, you can block online ads for the Sun and Daily Mail – and other hateful media. You can either speak to your media agency or use these instructions to block them through the Google Display Network. You can also block through Facebook Audience Network using their guide.
Companies can also sign up to the Conscious Advertising Network, an organisation aiming to ensure that advertising industry ethics keep up with modern technology.