Stop Funding Hate is taking on divisive media hate campaigns by persuading advertisers to pull their support.
Stop Funding Hate began when a group of people came together online to express concern at the way certain newspapers were using hate and division to drive sales. Advertisers are a major part of this business model of hate. As newspaper sales decline, their ads fund the hate that is being printed.
Sadly, this is nothing new. Minorities and vulnerable groups have been experiencing hate in the media for decades. In 2015 the UN Human Rights Chief, Zeid Ra’ad Al Hussein, made a powerful statement about these newspapers, urging the UK to examine incitement to hatred in the UK media, and specifically calling out the Sun, Daily Mail and Daily Express for their sustained attack on refugees and migrants.
Hundreds of thousand of people have now taken action to persuade companies to stop funding hate. In November 2016, Lego announced they would no longer be advertising in the Daily Mail. In Feburary 2017, the Body Shop ended their relationship with the paper. And companies such as Bellroy, Thread and the Phone Co-op have all committed to ethical advertising, promising not to advertise the Daily Mail, Daily Express or Sun.