Stop Funding Hate began when a group of people came together online to express concern at the way certain newspapers were using hate and division to drive sales. Advertisers are a major part of this business model of hate. As newspaper sales decline, their ads fund the hate that is being printed.
Sadly, this is nothing new. Minorities and vulnerable groups have been experiencing hate in the media for decades. In 2015 the UN Human Rights Chief, Zeid Ra’ad Al Hussein, made a powerful statement about these newspapers, urging the UK to examine incitement to hatred in the UK media, and specifically calling out the Sun, Daily Mail and Daily Express for their sustained attack on refugees and migrants.