This week’s GB News advertisers

Amid reports of plummeting ratings and high-profile resignations, GB News this week stepped up its “anti woke” direction, with the recruitment of a controversial new host, and an intensified focus on migrants and trans people.

While this direction may appeal to some sections of the GB News audience, the challenge for the channel is that many big brands will want to steer away from this kind of controversy.

GB News’s renewed “anti woke” tone will likely give many advertisers further pause for thought.

Stop Funding Hate volunteers have seen very few high profile brands advertising on GB News this week.

Sainsburys, Halfords, Tu Clothing and Bayer

Sainsburys were again the only UK supermarket that our team saw on the channel – with Halfords and Tu Clothing the only other major retailers recorded by our volunteers.

Bayer were the sole pharmaceutical company that we saw this week, with adverts for Rennies and Canesten.

Other GB News advertisers this week included:

Kelloggs, NOW Broadband, Compare The Market, the National Lottery

Duguud, Homefire, Postcode Lottery, M&Co Clothing

MoneySupermarket, NM Money Gold, Trailfinders, Lovely Flora

Appeal Blinds/ Haus Awning, Drayton Manor, AM Philips, Flagstone

Select Car Leasing, Contour Legacy Leg Pillow, Key Equity Release

Direct Bullion, H20HD, Lebara, Titan Travel, Octasmart,

Boundary Security, Vytaliving, Currensea, Select Specs, Parent Claim Line, Dormeo, Mettle

The UK Government also remained a notable GB News advertiser, with advertisements for the British Army and “Money Helper”.

It’s worth remembering that some of the advertisers listed above may be unaware that they have been appearing on GB News, as the agency that handles ad sales for GB News (Sky Media) also sells advertising across a range of other channels.

How to take action:

If you are a customer (or employee) of one of these brands, you can take action by sending them a polite and friendly message on Twitter, Facebook or email, encouraging them to rethink their advertising on GB News, and explaining why it matters to you.

It’s most effective if you send a message in your own words, but here’s some background information that might be useful:

There’s more information here about Stop Funding Hate, and the impact of our campaign so far. If you’re able to help build our movement tackling toxic media, please consider becoming a committed supporter and making a regular donation.