How to start your own campaign

It’s a core belief for Stop Funding Hate that we can make the biggest possible change by enabling as many people as possible to learn from, and build on, the tactics we’ve developed to make hate unprofitable in the media. Stop Funding Hate is, above all, an idea, rather than an organisation – and the more widely this idea is shared, the stronger our collective efforts will be. In this blog series, you can explore the key lessons and takeaway’s from this campaign that could be useful to anyone seeking to push back against media that fuel hate and spread misinformation.

Who is this series for?

You may be an existing Stop Funding Hate supporter wanting to get more involved in the UK-based campaigns, or perhaps you’re interested in starting your own campaign against toxic media elsewhere in the world. Either way, we’re keen to share whatever could be useful, because the change we’re seeking can’t be achieved by any single organisation alone.

By campaigning, you’ll be contributing to a growing movement of groups, networks, and individuals across the globe who are each, in different ways, fighting against the media’s “business model of hate” and working to dismantle the disinformation economy. With hate on the rise, and the far right seemingly emboldened, this work has never been more important.

Why read this guide?

Though the Stop Funding Hate campaign model may not be a fix-all solution, it does offer a way to take effective and immediate action by tapping into the power we have as consumers, using the digital tools many of us have at our fingertips. So, if you can inspire enough people to take action with you, then the impact can be transformative.

We’re launching this blog series now because we refuse to be divided or disheartened. We know that the overwhelming majority of people want to live in a society where everyone is treated fairly, but urgent, systemic change is needed to achieve this. Time and again, we’ve seen that when each of us plays our part as a collective, we can challenge even the most powerful “hate-for-profit” media institutions.